Limitations redesign - PayPal

Limitations is PayPal's risk platform that's responsible to make sure the bad actors don't take advantage of our system and keep the environment safe and secure of our users.

The new email showed 51.91% increase in open rates, 32.33% in customer's intent to resolve a request or an appeal step.

Jobs done:
A complete redesign of PayPal's Limitations platform including a usability research

What's included:
Detailed content strategy with accessibility checklist that was created for the Risk platform, the new designs, research and impact.